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Lecture: Early bird versus late owl: An empirical investigation of individual shopping time habit and its effects

Hits: Date:2022-06-22 15:54

Time: June 28, 2022,9:00am

Tencent Meeting ID.112-789-261

About LectureLittle research has focused on online shopping habit, particularly concerning time, missing opportunity to potentially improve important outcomes by the simple innovative use of time. Based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and re-visit behavior. We employ activity-based metrics to assess individual shopping time habit, and results show that consumers form shopping time habits, and they obtain higher consumer satisfaction and exhibit greater re-visit behavior when the timing of shopping follows their shopping time habits.

About the LecturerZiqiong Zhang is a professor at the school of Economics and Management, Harbin Institute of Technology. Her research interests cover the E-CommerceConsumer behavior. Her research has been published in journals such as MIS QuarterlyTourism ManagementInternational Journal of Hospitality Management.


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